If you’re starting a B&B or already running a B&B, one of the best ways to increase bookings is by making the most of seasonal events. Whether it’s Valentine’s Day, Easter, bank holidays, or Christmas, every event gives you a chance to attract more guests with themed offers, special experiences, and smart marketing.

A small touch—like a themed breakfast or a seasonal welcome treat—can make all the difference in creating a memorable stay. However, it’s also important to stay on the right side of the law when offering extras like alcohol or candles. I’ve included some important legal tips throughout to keep you compliant.

Here’s how you can use key events throughout the year to promote your bed and breakfast, boost occupancy, and keep guests coming back.

How to Write SEO-Friendly Blog Titles to Attract More B&B Guests

When writing blog posts to promote your B&B, it’s important to use keywords that potential guests are actually searching for. I’ve included suggested blog post titles for each seasonal event, designed to help attract more visitors to your website. These are based on common search terms like “Things to do in [Your Location] at Easter” or “Bonfire Night events near [Your Location]”, rather than generic titles. When creating your own blog posts, think about what your ideal guests would type into Google and tailor your titles accordingly.

Affiliate Disclosure: This post contains affiliate links, which means I may earn a small commission if you purchase through them—at no extra cost to you. These commissions help me continue to provide free content, tips, and resources for aspiring and existing B&B owners. I only recommend products I genuinely believe will enhance your B&B and guest experience. Thank you for your support!

February – Valentine’s Day & Romantic Getaways

💡 How to attract more B&B guests:

•  Offer a romantic getaway package with flowers, chocolates, and a welcome gift.
•  Serve a Valentine’s breakfast special, like heart-shaped pancakes or chocolate-dipped strawberries.
• Provide LED candles in the room to create a cosy atmosphere—real candles aren’t recommended in guest rooms due to fire safety risks. → Flameless LED Candles 
•  Promote midweek stays for couples looking for a quieter experience.

⚠️ Legal Tip:

• In the UK, you cannot provide alcohol (even complimentary champagne or Prosecco) unless you have a premises licence. Some B&B owners assume they can give alcohol away for free without a licence, but this isn’t  the case. Instead, offer a non-alcoholic sparkling drink or recommend local wine shops where guests can buy their own. More details in this blog post here → Do you need a licence to sell alcohol at your B&B

📢 Marketing Tip:

• Create a blog post or Pinterest and Instagram posts with romantic spots near your B&B to inspire couples to book. Use keywords like "romantic B&B stay," "couples retreat," and "Valentine’s getaway in [your location]".

💡 Suggested Blog Post:

• Romantic Things to Do in [Your Location] for Valentine’s Day 2025
• The Best Valentine’s Day Walks, Restaurants & Experiences in [Your Location]

March/April – Easter & Spring Break

💡 Spring promotions for your B&B:

•  Set up an Easter egg hunt for families staying with you. 
•  Offer a spring refresh package with afternoon tea and seasonal flowers in the room.
•  Serve a special Easter breakfast with hot cross buns, homemade jam, or spiced Easter muffins. Check out My Favourite Easter Recipes.
•  Promote local attractions offering Easter activities.

⚠️ Legal Tip:

•  If offering food hampers or homemade treats, ensure you’re following food hygiene laws and correctly labelling any allergens.

📢 Marketing Tip:

•  Highlight the beauty of spring with fresh images of blooming flowers, local nature walks, and seasonal breakfast dishes. Use keywords like “spring break B&B,” “Easter weekend getaway,” and “B&B with family-friendly activities.”

💡 Suggested Blog Post:

• Things to Do in [Your Location] at Easter: Family Days Out & Spring Walks
• Easter Events, Attractions & Outdoor Activities in [Your Location]

May – Bank Holidays & Outdoor Adventures

💡 How to increase B&B bookings over bank holidays:

•  Create an outdoor adventure package with maps, picnic lunches, and walking routes. 
•  Offer early check-ins and late check-outs to make long weekends stress-free.
•  Serve a spring-inspired breakfast with fresh berries, homemade granola, or asparagus and poached eggs.

📢 Marketing Tip:

•  Write a blog post about the best things to do in [your location] on a bank holiday to boost local SEO.
• Share posts to your social media stories from other local businesses offering activities over the bank holidays 

 💡 Suggested Blog Post:

• Things to Do in [Your Location] on a Bank Holiday Weekend
• The Best Outdoor Activities & Attractions in [Your Location] for a Bank Holiday

 ⚠️ Legal Tip:

• See important legal bit at the bottom of this blog post about sharing other people's social media posts. 

July/August – Summer Holidays & Staycations

💡 How to attract guests during summer:

•  Promote your B&B as a peaceful alternative to crowded hotels.
•  Offer a family-friendly staycation package with kid-friendly meals, board games, and flexible breakfast times. 
•  Offer a light summer breakfast with fresh fruit, bircher muesli, yoghurt, and homemade muffins.
•  Market a child-free retreat for those who want to escape the summer holiday chaos—highlight peaceful gardens, quiet reading nooks, and adult-only dining times.

⚠️ Legal Tip:

•  If offering bike rentals or other outdoor equipment, ensure you have the correct liability insurance and provide safety helmets. 

📢 Marketing Tip:

•  If promoting an adults-only break, use phrases like "child-free staycation," "quiet summer retreat," and "B&B escape from the school holiday crowds."

💡 Suggested Blog Post:

• "The Best Family-Friendly Things to Do in [Your Location] This Summer"
• "Adults-Only Breaks in [Your Location]: Where to Escape the School Holiday Crowds"
• How to Escape the Summer Crowds in [Your Location]: Quiet Walks & Hidden Gems

 September – Back to School & Quiet Retreats

💡 How to attract guests looking for a peaceful escape:

• Promote midweek breaks for couples and solo travellers now that summer crowds have gone.
• Highlight scenic autumn walks and quiet local attractions.
• Offer a workcation package for remote workers looking for a change of scenery.

📢 Marketing Tip:

• Write a blog about the best quiet places to visit in [Your Location] after summer using keywords like “peaceful autumn breaks” and “best places to visit in September.”

💡 Suggested Blog Post Titles:

• The Best Quiet Walks & Scenic Drives in [Your Location] for a Peaceful Break
• Where to Enjoy a Relaxing Autumn Escape in [Your Location]

October – Autumn Colours & Halloween

💡 How to attract autumn guests to your B&B:

•  Offer a Halloween-themed stay with spooky decorations or a local ghost tour. 
•  Feature an autumnal breakfast with apple pancakes, cinnamon rolls, or poached plums. Check out →7 Easy Autumn Breakfast Ideas with Seasonal Ingredients for B&Bs

📢 Marketing Tip:

•  Write a blog about the best autumn walks near your B&B, using keywords like “autumn getaway,” “cosy B&B for autumn,” and “Halloween break in [your location].”

💡 Suggested Blog Post:

• The Best Autumn Walks in [Your Location] for Stunning Leaf Colours
• Spooky Things to Do in [Your Location] for Halloween 2025

November – Bonfire Night & Cosy Getaways

💡 How to attract guests in November:

•  Offer a “Cosy Up” package with hot chocolate, blankets, and mulled wine ( if you're licensed!). 
•  Serve a Bonfire Night breakfast featuring homemade crumpets, multigrain porridge, or spiced hot chocolate.

📢 Marketing Tip:

•  Market your B&B as a hygge-inspired retreat using terms like “cosy B&B,” “autumn staycation,” and “fireplace and hot chocolate getaway.”

💡 Suggested Blog Post:

• Bonfire Night Events & Firework Displays Near [Your Location] in 2025
• The Best Cosy Pubs & Cafés in [Your Location] for Autumn Nights

 December – Christmas & New Year’s

💡 How to market your B&B for Christmas:

•  Decorate your B&B and share festive photos on social media. 
•  Offer a Christmas shopping break 
•  Serve a Christmas breakfast special, such as cinnamon French toast or mince pies in the room.

📢 Marketing Tip:

•  Promote Christmas gift vouchers early to encourage advance bookings. Use keywords like “festive B&B stay,” “Christmas break in [your location],” and “New Year’s getaway.” 

💡 Suggested Blog Post:

•  The Best Christmas Markets & Festive Events in [Your Location] for 2025
• Things to Do in [Your Location] at Christmas: Shopping, Lights & Winter Walks

A Quick Legal Reminder About Sharing Photos on Social Media

Social media is a great way to promote your B&B, showcase seasonal events, and support local businesses, but you must get permission before posting someone else’s photos.

✅ Sharing to Your Stories – Using Instagram or Facebook’s built-in share feature to reshare a guest’s or local business’s post to your Stories is fine—it automatically credits the original poster.

❌ Posting Someone Else’s Photo on Your Feed – Whether it’s a guest’s picture of your B&B or an image from a local event or business, you must get written permission first. Tagging them isn’t enough—the photo belongs to them, and using it without permission could violate copyright laws.

💡 Best Practice: A DM is usually enough for social media if the person explicitly says "Yes, you can share this." Keep a screenshot as proof. If using the image on your website, blog, or marketing materials, it's best to get permission via email for extra security.

📌 When in doubt, resharing a post to your Stories is always the safest option!

Final Thoughts – Seasonal Marketing for Your B&B

If you’re thinking about starting a B&B or looking for new ways to increase bookings, using seasonal events is a great strategy. Even small, thoughtful touches—like a Valentine’s Day breakfast special or an autumn welcome basket—can make a big difference.

By adding seasonal extras and staying within legal requirements, you can boost income and keep guests coming back year after year.

Thinking of Starting a B&B? Take the First Step with My Mini-Workshop

If you’re just starting out on your B&B journey and feeling overwhelmed, my mini-workshop on how to start a B&B is the perfect first step. It covers most of the questions that aspiring B&B owners have before they dive into B&B ownership, including whether it's the right step for you and your family. And if you’re ready to take things further, my full course dives deep into everything from marketing to managing your business with confidence. Visit Bed and Breakfast Academy to learn more and take the next step toward your B&B success!