How to use instagram
to get more guests booking direct at your bed and breakfast
Live Zoom Workshop Training
Sunday 6th March 16:00-18:00 GMT
Wednesday 2nd March 13:00-15:00 GMT
Do you want to learn how to use Instagram to attract more guests?
Social media, especially Instagram, can be a great way to attract more guests to your bed and breakfast.
But Instagram can sometimes feel like a bit of dark art and an uphill struggle.
🧐 How do you set up your account properly?
🧐 How do you get more followers?
🧐 What do all of the different terms like caption and profile mean?
🧐 How do hashtags work?
🧐 How do you stop your account being hacked?
🧐 What do you actually post on Instagram and how often do you post?
🧐 What's a reel and do you have to do silly dances to make them work? ( spoiler alert - the answer is NO, not if you don't want to and I'll share some great alternatives that don't you being on video! )
Discover how to use Instagram to attract more guests
LIVE MINI WORKSHOP, BONUSES AND RESOURCES
Join me live for a couple of hours and I’ll help you…
👉 get a better understanding of how Instagram works so you can
👉 become more confident with using Instagram for your business
Save your seat below, show up for the 2 hour workshop and get everything you need to know to attract more guests with Instagram.
WHAT YOU'LL DISCOVER:
- How to set up your profile so that more people can find your B&B on Instagram
- How to set up your Instagram account to keep it secure
- An overview of all of the different terms and what they mean
- What to post on Instagram and how often
- What reels are and how to use them if you don't want to be on video
- The common mistakes people make when they're using hashtags and how to find the best ones to use
- How to use Instagram stories
- How to link to your website from Instagram
This workshop is for you if
- You've not yet joined Instagram
- You've just joined and you're still trying to work it all out
- You've been on Instagram for a while but you're not getting the results you'd like
WHAT'S INCLUDED IN THE LIVE ZOOM WORKSHOP?
✔️2 hour workshop
✔️ Q&A Session - ask your questions live or submit them beforehand
✔️ Workshop recording, which you can download to keep
✔️ Training area login with access to the recording, downloads and bonuses
✔️ Workshop slides PDF to download
✔️ BONUS: How to create an Instagram Carousel Post
✔️ BONUS: How to create Instagram Story Highlights
✔️ BONUS: How to create a reel using just photos with no video
✔️ BONUS: How to schedule your Instagram Posts
Meet the trainer behind the course
Hello! I'm Karen Thorne
EXPERIENCED BED AND BREAKFAST OWNER AND TRAINER, DOG LOVER, MUM TO 1, AVID KNITTER, BIRD WATCHER
I'm the founder and owner of Bed and Breakfast Academy. I'm an experienced B&B owner, trainer, head cheerleader at the Yellow Duck Collection, dog wrangler, avid knitter, proud mother of Jess and wife to Rob - the one with the beard.
I worked for British Airways for 16 years, where I was an IT manager, trainer, coach and facilitator.
When we decided to escape the rat race, move to the countryside and set up my own B&B in Shropshire in 2004, there was very little support or information available for anyone starting a B&B. And I made an awful lot of expensive mistakes along the way.
I decided to combine my training skills with what I'd learned about running a B&B ( the hard way ... ouch ) to create a training course to help aspiring B&B owners like you create your best B&B life and to make sure you don't make the same expensive mistakes I'd made!
And Bed and Breakfast Academy was born in 2006.
I always marketed my own B&B, never using the online travel agencies like bookingdotcom. And I've been using social media to market my businesses for over 13 years
It lovely to meet you!
Karen x
